Sarah’s Journey

I am a Former Associate Minister for Communication Affairs, Communications Consultant & a Communications Adjunct Instructor at the American University in Cairo with eight of experience in communications and finding the heart of personal or business brands to communicate them to the world.

From Academia, to Practice, I have worked in Advertising, Public Relations, Crisis Communications, Public Communications Consultations as well as being a University Communications Instructor. I have partnered with multiple entities and people in their heart- quest communications journey. Some of the entities she has worked with are: the State Ministry Of Information, Ministry Of Higher Education & Scientific Research (Innovators Research Fund), Media Hub (Saadi- Gohar), Maxim Investment Group and The American University in Cairo.


Professional Journey Timeline

(2023) Cash Cows – Startup Ecosystem Builder

(2022)Maxim Investment Group – Communications Consultant

(2021 – Present) The American University in Cairo – Communications Adjunct Instructor


(2021) MediaHub Saadi- Gohar – Advertising Account Supervisor

(2021 – 2022) Innovators Support Fund – Communications Consultant

(2020) State Ministry Of Information – Associate Minister for Communication Affairs
& Crisis Communications Manager

(2018- 2019) robusta – Strategy & Communications Specialist

(2017) UAE Arab Youth Center – Young Arab Media Leader

(2016- 2019)The American University in Cairo – Mass Communication & Theatre Teaching Assistant

(2015) Careem – Student Ambassador (Sales & Promotion)

(2014) Green Valley School – IGSCE Teaching Assistant

Academic Journey Timeline

(2021-2022) The American University in Cairo – Masters Degree In Media Policy

(2014-2018)The American University in Cairo – Bachelors Degree in Integrated Marketing Communications & Minor in Theatre.